Official Assets

Brand & Media Kit

Official ARIS Betsson BC logos, brand assets and usage guidelines for media, partners, sponsors and approved third parties.

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Downloads

Official Logos

Use only the official logo files provided below. Vector files are recommended for
print, broadcast, signage, sponsor placements and partner material.

ARIS Betsson BC yellow combo logo

Combo Logo — Yellow Version

Official ARIS Betsson combo logo for use on black or dark backgrounds.

ARIS Betsson BC black combo logo

Combo Logo — Black Version

Official ARIS Betsson combo logo for use on yellow or light backgrounds.

ARIS Betsson BC special logo assets

Club Logos

Download the official ARIS Betsson BC solo logo assets, including approved versions without sponsor branding.

ARIS Betsson BC slogan assets

Slogan Assets

Download the official ARIS Betsson BC slogan assets, including approved #CanYouFeelIt and #FeelTheFire versions.

ARIS Betsson BC official guidelines preview

Official Guidelines

Download the official ARIS Betsson BC combo logo usage and color guideline document.

Guidelines

Logo Usage Rules

These rules help protect the ARIS Betsson BC identity across media,
partner, sponsor and commercial material.

  • Use only the official logo files provided on this page.
  • Use the yellow logo version on black or dark backgrounds.
  • Use the black logo version on yellow or light backgrounds.
  • Do not stretch, rotate, distort or crop the logo.
  • Do not change the official logo colors.
  • Do not add shadows, outlines, gradients or visual effects.
  • Do not place the logo on backgrounds with poor contrast.
  • Do not recreate the logo manually.
  • Do not use old, unofficial or low-resolution versions.
  • Always keep enough clear space around the logo.
Approval Required

Commercial use, sponsorship activations, merchandise, co-branded campaigns, modified artwork or any use beyond editorial/media purposes requires written approval from ARIS Betsson BC.

Examples

Correct & Incorrect Usage

Use the logo exactly as provided. Do not alter, recreate, recolor
or apply effects to the official mark.

✅ Correct Usage
Correct yellow logo on black background
Yellow logo on black background
Correct black logo on yellow background
Black logo on yellow background
❌ Incorrect Usage
Incorrect stretched logo usage
Do not stretch
Incorrect rotated logo usage
Do not rotate
Incorrect busy background logo usage
Avoid busy backgrounds
Incorrect logo effects usage
Do not add effects
Identity

Official Brand Colors

Use these official color values when creating digital, print, media,
partner or sponsor material.

ARIS Yellow

HEX: #f5cc16

CMYK: 4, 17, 98, 0

Pantone: 12C

Black

HEX: #000000

CMYK: 73, 68, 67, 90

Typography

Official Font

Use Montserrat as the official brand typeface for digital, print, media, partner and sponsor material.

Primary Typeface
Montserrat

ARIS Betsson BC
Can You Feel It

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 — #CanYouFeelIt #FeelTheFire

Montserrat

Montserrat is the approved typeface for ARIS Betsson BC brand communication. It should be used consistently across official graphics, presentations, partner material, media assets and campaign executions.

References

Official Naming

Please use the following official references in articles, broadcasts,
partner material and digital content.

First Reference

ARIS Betsson BC

Short Reference

ARIS BC

Greek Reference

ΚΑΕ ΑΡΗΣ Betsson

Need approval or additional assets?

For media requests, partner use, logo approvals or additional brand material, please contact the ARIS Betsson BC press department.